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Professor

Prof. Dr. Michael Schellenberg

Head of Study Program B.A. International Business Administration

A man with blonde hair is wearing a dark blue jacket and is standing in a modern interior with red hanging lamps. In the background, stairs and large windows are visible.
About me

About me

  • Professor an der 鶹ýӳ Campus Hamburg
Gründer bei eqwipt Lehr-und Beratungsdienstleistungen (eqwipt.eu)
  • University Teaching: Marketing & Branding, Psychology in Advertising, Communications, Academic Writing, Business Development – in executive and dual study programmes for BSc, MSc and MBA cohorts
  • Systemic Coaching: Individual and group coachings: critical decision-making, mental health & well being, leadership styles and team management, life planning & career, internal drivers, motivators, conflict management, constructive communication, teamwork, innovation management and product design.
  • Consultancy: Strategic Marketing, Employer Branding, Positioning, Brand Management, Customer Centricity.
  • Business Development: Coaching Academy - conceptualisation and development with international partner collaboration.
Coach and trainer (coach the coach) Business-Coaching-Academy.de
  • Business Development: Coaching Academy (Quintessence Coaching) - conceptualisation and development with international partner collaboration.
  • Coach the coach: Teaching, knowledge exchange, supervision and cases
  • Product Development: Tutorials, role plays, script, online learning platform
Manager bei NORDAKADEMIE Hochschule der Wirtschaft gAG (business school)
  • Management and organisation of the university’s subsidiary for the Masters programmes
  • Strategic development of study programmes
  • Conceptualisation and implimentation of marketing / communication strategies
  • Scientific, study-related and knowledge-exchange focused events
  • HR and team development
  • Strategic re-positioning of subsidiary
Associate Lecturer (Marketing) - Hamburg School of Business Administration (HSBA)
  • Lecturing in BSc, MSc and MBA curriculums – fulltime, part time and in dual studies programmes
  • New curriculum and content development 2
  • Supervision of Bachelor and Master theses
  • Consultancy / practical projects with the Business School’s partner firms (various industries)
  • Conceptions and teaching in executive education / advanced on-the-job training
  • Moderating workshops and seminars
  • Modul leadership
  • Recruitment of new teaching staff
  • Project management – innovation in teaching, learning and knowledge exchange
Teaching Associate (Marketing, International Marketing and Management)
  • International School of Management / Euro-Business-College / Hamburg School of Business Administration
Doctor of Philosophy (Ph.D.) in Marketing.

University of Strathclyde, Business School, Department of Marketing

Doctoral Researcher / Senior Tutor Teaching/Tutoring - University of Strathclyde, Business School, Department of Marketing

Management Development and Leadership Development: 

  • Lectures, workshops and seminars
  • Supervision of consultancy projects and business report development.
  • Supervision of market research projects
  • Business pitches in regard to new business foundations and start-ups
Manager Corporate Consulting - Educom GmbH (plc.)

Manager Corporate Consulting 

  • Consultancy and needs analysis
  • Conceptionalisation of international HR development strategies
  • Sales - proposals and sales pitches
  • Key account management
Research Executive - Ipsos S.A.
  • Project management
  • Coordination of international research projects
  • Compiling research reports
  • Strategic marketing consulting
  • Proposals and sales pitches
Assistant to the CEO - Academia Atlántika
  • New business development
  • Identification and analysis of new target markets
  • Customer relationship management
  • Sales and sales talks
  • Partnership negotiations with educational institutions
  • Online and digital marketing
Master of Science (MSc) in International Marketing (with distinction)

University of Strathclyde

Trainee programme - Dr. Zitelmann PB GmbH (plc.)
  • Analysis, evaluation and consulting of real estate and fund companies
  • Development of sales prospectuses, fund performance records and company presentations 3
  • Conceptualisation of models for co-operations and equity holding
  • Identification of and negotiations with institutional investors and affiliated companies
  • Seminars and workshops
Consultancy project - Microsoft UK

Driving Customer Satisfaction - IT professionals and developers”

  •  Identification of effective CRM practices in selected industries
  • Evaluation of Microsoft’s current CRM strategy in relation to its main competitors
  • Primary research with IT professionals and developers - qualitative and quantitative data
  • Presentation of key findings, provision of strategic recommendations
Semester abroad: European Business Management, with a focus on Marketing Management

Universidad de Málaga

Bachelor of Arts BA (Hons) in Business Management

University of Sunderland

Free study places
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