鶹ýӳ

鶹ýӳ

Our research projects in the field of communication, media & marketing

Current projects

A modern logo featuring the letters 'k' and 'g', complemented by an '&' symbol. The colors are blue, green, orange, and yellow, giving the design a fresh and contemporary look.

Know & Grow: Education - self-management - empowerment for children and young people with rare chronic metabolic diseases

Know & Grow is a cooperation project between Charité-Universitätsmedizin Berlin and 鶹ýӳ of Applied Sciences Heidelberg, Campus Berlin, which has been running since the beginning of 2022. The aim of the project is to develop...

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A group of students is sitting in a modern classroom. Two women are laughing and chatting, while a third woman is working on her laptop. Other students in the background are busy with their laptops and notes.

BoG

The Brain on Game - Biological Reactions, Motivation and Emotion in Gaming and Conventional Games

In this project, test subjects are analysed while playing board games and digital games. We record emotions and motivation, as well as physiological reactions such as heart rate activity and electrodermal activity...

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A group of people stands around a table covered with various board games and game materials. They are smiling and posing for the photo in a bright room.

QUANTista

Development of target group-specific variants of a board game for teaching quantum technologies

Development of target group-specific variants of a board game to teach quantum technologies. Playing is a primal phenomenon of man, life and nature. Quantum physics describes phenomena...

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Black letters in various fonts and sizes are chaotically arranged on a white background, creating a dynamic and abstract composition.

Writing the future

Using the didactic format “Booksprints” as an example, the project explores how future skills, such as literary communication skills and team skills, can be promoted in a curriculum-integrated way and develops principles for evaluating them...

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Completed projects

Visitors interact with interactive displays in an exhibition that visually presents data and information. The walls are adorned with graphics and timelines from 2022 and earlier.

MIRKKOMM

Optimisation of risk and crisis communication for governments, authorities and healthcare organisations

The risk and crisis communication of governments, authorities and organisations, journalism and social media players is analysed using the example of the corona pandemic. Insights into this are developed...

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Book cover titled "BookSprints in Higher Education." It features various gears and symbols that represent collaboration and creative writing in a team. Subtitle: "Learning to Write in a Team.

SPRint

Writing, publishing, reflecting integrated into subject teaching through booksprints

A booksprint is a format for the collaborative writing of texts, usually specialist books and articles. In booksprints at the university, students write a text for a real audience, e.g. a research article or a popular science article, together in one week with different...

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