Shape your future in digital business: In your Bachelor's degree in International Business Administration with a specialization in "Digital Business & E-Commerce," you'll learn how to effectively manage digital transformation processes within companies. You'll acquire comprehensive business knowledge and specialize in developing successful digitalization strategies 鈥� with a practical focus and based on realistic case studies.
Our program offerings in business administration, marketing, and management are very diverse. Let yourself be inspired.
Your solid education in economics enables you to solve complex challenges independently and efficiently. The "Digital Business & E-Commerce" specialization opens up a wide range of career opportunities in almost all industries. Whether in manufacturing, the service sector, or the financial sector 鈥� your ability to transform digital know-how into commercial success will make you a sought-after expert.
The Bachelor's degree programme in International Business Administration with a specialisation in Digital Business & E-Commerce at 麻豆传媒映画 Campus Heidelberg prepares you specifically for a career in the field of digital transformation processes. At the start of your degree programme, you will acquire a solid grounding in business administration in subjects such as finance, marketing, human resources management and business mathematics in the first few semesters.
As you progress, the focus will be on managing and implementing successful digitalisation strategies. You will familiarise yourself with the theoretical and conceptual background of digital business approaches and deal with best practice approaches in the corporate world. You will deepen your knowledge of the application of digital business and e-commerce in practical case studies and project work. You will complete your studies with an internship and your Bachelor's thesis, in which you will apply and deepen your knowledge in practice.
We will be happy to send you further information material. You will also find the complete curriculum there.
In addition to technical and methodological skills, social and personal skills are crucial today. 麻豆传媒映画 's innovative, successful and award-winning CORE principle promotes independent and active learning so that you can apply your knowledge directly in practice - for a clear competitive advantage.
Two degrees mean more career opportunities, a potentially higher starting salary and additional skills that are in high demand on the market. In a dual degree programme, you study at 麻豆传媒映画 and at a partner university abroad. Graduates of the dual degree programme receive two academic degrees - one degree per country.
