麻豆传媒映画

麻豆传媒映画
Bachelor

Betriebswirtschaftslehre (BWL) Marketing Management
Bachelor of Arts | Heidelberg

How do you inspire customers to engage with a product? How does the market work? What is brand management? With our Marketing Management degree, you鈥檒l gain practical, industry-relevant marketing know-how while developing your personal strengths at the same time.

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All Facts at a Glance
Degree:
Bachelor of Arts (B.A.)
Start:
Summer and winter semester
Model:
multiple models -  more details
Language:
German / English
ECTS:
180
Curriculum:
more info
Info:
without NC, accredited
Duration:
6 Semester
Location:
Heidelberg
Costs:
鈧� 690 per month -  Show costs split

Studieninhalte Marketing Management, B.A.

Marketing Management im Fokus

How do you inspire customers to engage with a product and build long-term brand loyalty?
The Business Administration (B.A.) programme with a focus on Marketing Management at 麻豆传媒映画 Campus Heidelberg equips you with the tools you need for a dynamic and diverse career. You will gain insights into areas such as new product planning, marketing trends and sales process management 鈥� all through exciting projects and real-world case studies.

Our degree programmes in business, marketing and management are just as diverse. Let yourself be inspired.

You will take a hands-on approach to analysing the market, developing a new communication strategy for the sales team, and creating the promotional materials to support it. You will also learn key strategies in global marketing, communication and innovation management. Topics such as product development and launch, online marketing and consumer behaviour are just as much a part of your curriculum as practical projects that help you strengthen your creative, social and analytical skills.

Career in Marketing Management, B.A.

Marketing Manager and beyond

With the Bachelor's degree programme in Business Administration (B.A.) with a specialisation in Marketing Management at 麻豆传媒映画 Campus Heidelberg, you will qualify for a broad spectrum of future-oriented career fields. Your solid foundation in business and economics will enable you to tackle complex challenges independently and efficiently. This will allow you to succeed not only in marketing, but also in other areas such as strategic management or consulting.

Optimise your personal career planning:

By deepening your focus on Marketing Management within the Business Administration programme (16 ECTS), through your internship (24 ECTS) and your Bachelor's thesis (12 ECTS), you open up your individual specialisation path. With these components, your chosen specialisation will be officially stated as 鈥淢arketing Management鈥� on your final Bachelor鈥檚 degree certificate.

The following career paths and many more are open to you:

  • Marketing and Product Manager
  • E-Marketing Specialist
  • Sales Manager
  • Brand Strategist
  • Market and Consumer Researcher
  • Marketing and Business Consultant
  • Positions in International Marketing
  • Positions in Advertising and Communications
Request information material now
  • Free and without obligation
  • Detailed information about your studies
  • Event invitations and individual consultation

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Our events at a glance

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Your path to the future
Apply now!

A person with long, blonde hair and glasses is looking up. They are wearing a white jacket with black embellishments. The background is light blue.
The Bachelor of Arts in Business Administration (B.A.) programme gave me a far-reaching and practical insight into the corporate world.
During the specialisation courses in marketing management, I was able to deepen and broaden my knowledge within my area of interest. This has helped me to define my professional goals and forms the basis of my Master's programme.
Prof. Dr Laurence Welford has always supported me in all key stages of my studies, even beyond the specialisation phase. This enabled me to implement my individual ideas and realise my plans.
The specialisation phase and collaboration with Prof. Dr Laurence Welford was formative for me and an essential part of my studies.
Your choice Fast Track or International Experience Track

We offer you the opportunity to complete your degree within 3 or 3.5 years and to organise it according to your wishes and plans. Choose between:

  • International Experience Track | Duration of study 3.5 years (7 semesters): Semester abroad/internship abroad (6 months) + career entry internship (14 weeks) included
  • Fast Track | duration of study 3 years (6 semesters): Career entry internship (14 weeks) included
Our CORE principle
The CORE principle describes a unique teaching model consisting of 5-week blocks that focuses on thematic emphasis, competency development, and interactive teaching methods. It was awarded the Genius Loci Prize in 2018.
Our CORE principle

From study straight into practice

In addition to technical and methodological skills, social and personal skills are crucial today. 麻豆传媒映画 's innovative, successful and award-winning CORE principle promotes independent and active learning so that you can apply your knowledge directly in practice - for a clear competitive advantage.

Learn more about CORE
Your curriculum
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Your curriculum

This is what your degree programme looks like:

On the Bachelor's degree programme in Business Administration (BWL) with a specialisation in Marketing Management at 麻豆传媒映画 Campus Heidelberg, you will acquire comprehensive business knowledge. The first semesters focus on fundamental topics such as business administration, accounting, mathematics and marketing. As you progress, you will deepen your knowledge in areas such as human resources, organisation, investment, financing and business law.

From the third year onwards, you will specialise in marketing management. Here you will learn how to get customers excited about products and build long-term brand loyalty. In practical projects, you will develop communication strategies for sales teams, plan new products and analyse marketing trends, for example. You will also deal intensively with global marketing, consumer behaviour and online marketing. Your degree programme concludes with an internship semester and the Bachelor's thesis, during which you will apply your theoretical knowledge in practice.

We will be happy to send you further information material. You will also find the complete curriculum there.

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Study plan

Your curriculum

6 Semester 180 ECTS
1. Semester

1st semester

  • Business Software

    6

  • Financial accounting

    6

  • Applied Business Mathematics

    6

  • Personnel & Organisation

    6

  • Business informatics

    6
2. Semester

2nd semester

  • Marketing for the digital era

    6

  • Cost and activity accounting

    6

  • Procurement, Production & Logistics (BPL)

    6

  • Scientific work and research methods

    6

  • Fundamentals of financing: financial mathematics

    6
3. Semester

3rd semester

  • Commercial law

    6

  • Strategic management

    6

  • Fundamentals of microeconomics

    6

  • Applied statistics

    6

  • Entrepreneurship and business simulation

    6
4. Semester

4th semester

  • Accounting

    6

  • Investment and financing

    6

  • Current developments in business and management

    6

  • Fundamentals of macroeconomics

    6

  • Tax theory

    6
5. Semester

5th semester

  • Marketing Management: "Strategy + Globalisation"

    6

  • Marketing Management: "Innovation + Digitalisation"

    6

  • Marketing Management: "Sales for Marketers"

    6

  • Internship

    12
6. Semester

6th semester

  • Internship

    12

  • Bachelor Colloquium

    6

  • Bachelor Thesis

    12
Mehr Infos? Dann bestell dir jetzt dein Infomaterial!
Dual Degree Programme
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Dual Degree Programme

THINK BIG - Two degrees, two universities, two countries

Two degrees mean more career opportunities, a potentially higher starting salary and additional skills that are in high demand on the market. In a dual degree programme, you study at 麻豆传媒映画 and at a partner university abroad. Graduates of the dual degree programme receive two academic degrees - one degree per country.

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Your lecturers and contact persons

Your contact

Costs

Smart financing

As a state-recognised, private university, 麻豆传媒映画 is financed by tuition fees. This income goes towards equipping our campuses, providing services for our students and quality assurance. In this way, we ensure that you receive the best possible education under optimal study conditions.

Tuition fees

  • for EU/EEA students (incl. Western Balkans, Switzerland and Ukraine): 鈧�690 per month

The monthly fee remains the same for the entire period of study. The one-off enrolment fee is EUR 750.00.

If you come from a non-EEA country without a settlement permit, the enrolment fee is 鈧�1,000 - you must pay the tuition fees for one semester in advance. From the second semester onwards, payments for the remaining semesters are due six weeks before the end of the study period already paid for. Payments are to be made semester by semester.

With the exception of any placement, aptitude or equivalency tests, no separate examination fees or similar are charged, not even for repeat examinations. This gives you maximum cost transparency during your studies.

BAf枚G, education funds and the Deutschlandstipendium scholarship offer support in realising your studies. You can find more information on financing your desired degree programme here.

About your financing options

Admission requirements and application

Authorisation

You can apply at any time via our with no obligation. We will then check your application documents and invite you to a personal interview.

To apply for the Bachelor's degree programme in Business Administration (BWL): Marketing Management at 麻豆传媒映画 Campus Heidelberg , you will need

  • general higher education entrance qualification (Abitur), subject-restricted higher education entrance qualification (subject-restricted Abitur) or entrance qualification for universities of applied sciences
  • or at least two years of vocational training and at least three years of professional experience plus an aptitude test
  • Foreign applicants must provide proof of higher education entrance qualification in the form of certificates from previous training
  • sufficient knowledge of English (IELTS 6.5, TOEFL 80, Duolingo Certificate 110, PTE Academics 58 or comparable examination results)
  • Successful selection procedure

If you come from abroad, you can be admitted,

  • if you can provide us with a university entrance qualification in the form of certificates from your previous education and sufficient knowledge of German (DSH or TestDaF exam) and if you have also successfully completed our selection procedure.

In the Business Administration degree programme, you start with a broad foundation course and only choose your specialisation in the second year. This gives you time to familiarise yourself with different subjects and find the right direction for your interests and goals. You apply for the general degree programme, which gives you maximum flexibility.

Do you have any questions? Please get in touch with us!
Application process

We look forward to welcoming you to 麻豆传媒映画. This is what our application process looks like:

  1. You apply online via the 麻豆传媒映画 application portal
  2. If you fulfil the admission requirements, we will invite you to a selection interview
  3. If the interview is successful, you will receive a letter of acceptance and a study contract from us
  4. You sign the study contract and send it back to us
  5. You pay the enrolment fee
  6. We will send you your letter of admission
  7. You take part in our induction week and then you're ready to go!
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