Fine-tuned marketing strategies drive the core decisions of any modern business. The days of guessing are over 鈥� hard data and customer insights now allow marketers to craft laser-targeted messages to an engaged audience. In other words, skilled digital marketing directly influences revenue.
The distinguishing feature that sets this programme apart is that it is a business administration degree by nature 鈥� it sets you up for a solid career in this environment.
The focus on digital marketing takes a broad approach. Instead of confining you to specialist roles, this comprehensive teaching method gives you flexibility in your career choices. As a result, the knowledge and competencies you earn last longer than the fast-paced technological innovations in this field.
Based in Berlin, Germany's tech hub and startup capital, we designed this industry-friendly bachelor's degree especially for you 鈥� to explore different management disciplines and deepen your knowledge in the operational fields of digital marketing.
Your skills from this International Business Administration degree will allow you to navigate a business of any size through the stormiest of waters.
Your curriculum includes specialised marketing topics such as brand management, communication, online marketing, advertising psychology, and hands-on projects to develop your creative, social, and analytical skills.
You will also graduate with a deep understanding of the guardrails that guide successful businesses, such as international business law, investment management, and accounting.
Enhance your experience with the following choices:
Our range of study programmes in Business Administration, Marketing and Management is very diverse. Let yourself be inspired.
As a holder of a digital marketing degree you benefit from a solid management foundation that enables you to work on complex problems independently and efficiently, thus opening the door to marketing-related fields such as strategic management or consulting.
Choose from the following career paths:
In the B.A. International Business Administration - Digital Marketing programme at 麻豆传媒映画, you will learn to develop and implement digital marketing strategies successfully. From SEO and social media to content marketing, you'll gain in-depth knowledge in market research, brand management, and consumer behaviour. This programme combines essential business fundamentals with innovative digital tools, and you'll work on real-life projects throughout your practical studies to refine your skills. This experience will prepare you thoroughly for the demands of the international market and the digital economy.
Contact us to receive more information about the curriculum and explore your career opportunities after graduation!
Business Software
6Introduction to Financial Accounting
6Management Information Systems
6Applied Business Mathematics
6Language I
6Marketing for the Digital Era
6Cost and Performance Accounting
6Operations Management
6Foundations of Finance - Financial Mathematics
6Language II
6International Law
6Entrepreneurship and Business Simulation
6Principles of Microeconomics
6Applied Statistics
6Academic writing and research methods
6Investment and Financing
6Human Resources and Organisation Management
6Marketing Communication. Just do it
6Digital Consumer Insights: Understanding customers
6Online Marketing
6Future Trends in Business and Economics
6Brand Management: From A for Apple to Z for Zippo
6Brand Management in Depth: Developing a Brand
6Internship
12Internship
12Bachelor Colloquium
6Bachelor Thesis
12Business Software
6Introduction to Financial Accounting
6Management Information Systems
6Applied Business Mathematics
6Language I
6Marketing for the Digital Era
6Cost and Performance Accounting
6Operations Management
6Foundations of Finance - Financial Mathematics
6Language II
6International Law
6Entrepreneurship and Business Simulation
6Principles of Microeconomics
6Applied Statistics
6Academic writing and research methods
6Investment and Financing
6Human Resources and Organisation Management
6Marketing Communication. Just do it
6Digital Consumer Insights: Understanding customers
6Online Marketing
6Future Trends in Business and Economics
6Brand Management: From A for Apple to Z for Zippo
6Brand Management in Depth: Developing a Brand
6Internship
12International Experience Semester
30International Internship
30In the 6th semester you choose the module International Experience Semester (30 ECTS) OR International Internship (30 ECTS).
Internship
12Bachelor Colloquium
6Bachelor Thesis
12
Today, soft and social skills are crucial in addition to hard skills and expertise. That's why 麻豆传媒映画's innovative, successful, and award-winning CORE principle promotes independent and active learning so that you can apply your knowledge directly to projects and your future career鈥攆or a clear competitive advantage.
We offer you the opportunity to complete your studies within 3 or 3.5 years, so you can follow your own path. Choose between:
What company did you found and how did it come about?
I founded my TikTok Marketing Agency in 2022. This came about as I built a channel with over 100,000 subscribers at the beginning of Covid. Since many companies contacted me because of my videos, I decided to start an agency to support them in achieving their goals.
How can you use the content from your studies in your activity as a founder?
One of the most important qualities that supported me in my founding phase is social competence. Organizational skills and selling ideas were also important. In modules at 麻豆传媒映画, I was able to refine my skills for this. Through constant practice of these skills in presentations and lectures, I was able to perfect them.
What do you like about studying at 麻豆传媒映画?
Studying at 麻豆传媒映画 allowed me to gain experience as an entrepreneur and self-employed person parallel to my studies. Additionally, I was encouraged and supported by a competent environment, which was further enhanced by the small classes. Since I was in close contact with the teachers, I could turn to them directly with questions.
Students conceptualise a sustainable liquid meal including product & logo creation and communication measures.
